No registration code?

Please send a request to

Rose: in the October Flower Agenda

Rose: in the October Flower Agenda


The Queen of Flowers presents herself in all her glory during October. The incomparable beauty of the rose makes her a special guest for all occasions and interiors. The public will be seduced by this magnificent flower on with inspirational images and information. Surprise your customers by showing off all the beautiful varieties of roses available.  

Origin of the rose
The Greeks, Romans and Egyptians discovered the beauty of the romantic rose many thousands of years ago; we had to wait until the 16th century.  The popularity of the rose is growing continuously, and every year there are dozens of new varieties added to the range.  We live with one certainty: the rose will accompany us for a long, long time!

Shapes and colours
Red, white, yellow, pink, purple, orange and green. Bright or pastel, bicoloured or multicoloured. Big blooms, small blooms, short stems, long stems, single or spray. When you’re feeling especially romantic, it’s easy to get overwhelmed by the sheer choice of roses on offer, and every year new varieties are presented. What about a grassheart rose? 

Care tips for customers
Tips for customers to ensure that they can enjoy their roses for a long time:
Give roses a clean vase with clean water.
Add cut flower food to the water for a longer vase life.
Cut or trim 3 to 5 cm off the stems diagonally with a clean sharp knife or secateurs.
Make sure there are no leaves dangling in the water.
Where possible leave the thorns on the stems.
Regularly top the vase up with tap water
Don’t place roses in a draught, in full sunlight or near a source of heat or a fruit bowl.

This flower represents love and trust, and the thorns indicate that love is not always a bed of roses. Red roses in particular are inextricably linked to love, but did you know that every colour has its own meaning?
Red: love and respect.
White: true love, purity, dignity, chastity.
Pink: happiness, gratitude, virtue.
Orange: longing, appreciation, sympathy.
Yellow: intimate friendship, solidarity.

The combination of colours and the combination with other flowers also have a particular meaning. A red rose combined with a white rose expresses the desire to always be together. Many roses in a bouquet means gratitude, and one single rose in a big mixed bouquet means: “you are my one and only love!”  Let the roses do the talking!

Bouquet recipe: roses to please (yourself)
The symbolism of the roses can help you compose a bouquet for someone, or for yourself! Red roses mean love, pink roses are for good luck and gratitude, the yellow for real friendship, and orange roses for appreciation. And the colours can very well be mixed allowing to offer both a wonderful bouquet and a sweet message.

What you need:

  • Roses in various colours (see below)
  • Viburnum opulus (the berries)
  • Niger opulus (Guelder rose)
  • Senecio
  • Brassica

More inspiration and information
Consumers can also find special DIY craft projects using the lily at

« Back to overview